In addition to having super ROBUST members areas with training modules, mp3 audios, videos, PDF and software tools, the sales process offers visitors the opportunity to purchase directly from the sales page or by grabbing a free report.
Often there is a free report and audio course offered for free to establish a relationship with the potential customer. (You can examine the free material for yourself right here in this members area.) This method has proven time and time again to be extremely effective.