It’s no secret that e-mail marketing is a lucrative technique that can bring in lots of money. Building your list is the first step to having a targeted audience to market to. But once you have your list, your efforts are far from over.
A lot of people think that once they get a decent-sized of subscribers, they can start promoting just about anything and make money on autopilot. Well, that’s not true because it doesn’t matter how large or small your list is, if you don’t market to them properly, you will still be missing out on the big paydays.
If you’re not treating your list like gold, you won’t only miss out on the income opportunities, but you will also lose your subscribers faster that you can say “wait!”
Here are some of the best practices and email tips to keep the majority of your subscribers happy, so you can make more money in the process.
List Marketing Tip # 1: Stay Personal.
If you are marketing to your list with very generic emails, then your subscribers are not going to feel like their needs are being approached personally. It will make you seem more like an automated machine and no one wants to do business with a machine.
When they sign up with you, they want to know that they are going to be treated as an individual and their issues will be met with compassion.
The emails that you are sending out to your list should have a very personal feel to them. Write to them as if you’re writing to one person, and not to a list of people. That way, when each of them opens their mail, it will feel like you are talking personally to them.
You can greet them with their first name in every email (most autoresponders allow you to put a syntax that personalizes it with their name). Speak to them like you’re speaking to a friend, not to a group.
When your subscribers feel like their needs are being met with compassion, you can build a personal relationship with them in no time. This rapport will keep them hanging to your every word and will make them even more responsive to what you are marketing to them. In other words, they will LISTEN to you.
List Marketing Tip # 2: Remember Why They Subscribed In The First Place.
This is actually a huge problem in list marketing. People tend to gather their list and then market everything they can get their hands on to them. This is a big no no.
For example, if someone comes to your website about dog training and they sign up to your list regarding dog training, why would you send them a product about golf?
It is unbelievable how many people build a list about one thing and then market something completely different to it.
Now there’s a good chance you have more than one list in more than one niche, so you need to be absolutely sure that what you are marketing to your list is what they need and want. It must be relevant and deal with what they signed up for in the first place, or you will risk losing your subscribers.
List Marketing Tip # 3: Put A Face To A Name.
A lot of times people have built a good list, but they still remain faceless. People want to put a face to a name, so they can feel more like they really know who they are listening to.
You can do this by including your picture when you’re sending HTML emails. Obviously, you can’t do this with text emails, but you can still direct your subscribers to your websites, blogs, Twitter account, and other web properties where they can see your picture.
This way, those reading your email will see your name and face, and really feel like they are getting to know you as a person rather than just an email.
This again will instill trust and belief that you are a reputable person, and not hiding your identity. The more your subscribers trust you, the easier it will be for you to market to them.
Don’t leave your subscribers wondering about your real identity. Trust grows when you expose yourself and allow them to get to know you better.
List Marketing Tip # 4: Be Reachable; Ditch the ‘No Reply’ Email.
Some marketers use a “do not reply” email address, while some use a “do not reply to this email” note somewhere at the end of their message.
This makes it seem like the person is unreachable. That is not how you want your list to feel. You want your list to feel like at any given time, they can email you with questions or comments and they will have no problem reaching you.
You should let them feel that they can approach and reach you anytime. And if for whatever reason you do not want people to reply to your list mailing address, you can put something like “if you need or want to reach me, please email…”
List Marketing Tip # 5: Think mobile
More emails are opened on mobile devices than they are on desktops. Roughly two-thirds of all emails are opened on smartphones or tablets, according to research, and yet some businesses aren’t focusing on this dominant trend.
Every email you send should look great on mobile devices. Make sure that all of the email templates you offered have a responsive design, which means they look stunning on any device.
Wrap Up
Stay reachable, personal, and on top of your list. Using these list marketing tips will accelerate your success in marketing to your list and will bring you the income you strive for.
Use the tips above to stay away from stale emails and send strategic emails to your subscribers instead. With a little work, you’ll see the long-term results that you’re looking for.